Observations about advertising, media, and what actually works — from someone who's been inside the machine.
Geo-fencing lets businesses serve ads to people who walk into a competitor's store. If you're not doing it, someone else is doing it to you.
Most local businesses think streaming TV ads are only for massive brands. The reality is more accessible than you'd expect.
One is on-demand, intimate, and targeted. The other has reach, frequency, and local trust. Here's how to think about both.
Amazon knows what people actually buy. That data is now available for advertising. Here's what that means for businesses of all sizes.
If your customers only see you when they're already shopping, you've already lost. Here's why awareness beats activation every time.
An honest breakdown of where small and mid-size businesses should actually spend their advertising budget this year.
One email per week. What's working in advertising right now, what's not, and what it means for your business. No fluff, no sales pitch.